I've come up with a great number of fairly lousy titles for the book (mentioned before in this blog). While I haven't spent a lot of time formally working on the title, I have burned up quite a few mental cycles on it. The right title can make or break the book. It has to be a title that will appeal to the audience who will buy it.
This morning it hit me. Who better to tell me what the title should be, than the audience itself? I have over 1000 friends on Facebook - many of whom are either Browns fans, or at least NFL fans who are painfully aware of the pain that Browns fans to through. Why not ask them?
And just like that, before 6am Eastern Time - I had my first big win for the day.