Wednesday, April 6, 2016

More on Amazon

Our air compressor broke.  It's a shame, because I think it was old enough to donate to the Smithsonian.

Without Amazon:  I could decide to go to Sears, or Wal Mart, or Lowe's, and get a new one.  Then I'd have to shop around, find the one that looked best, and buy it.

With Amazon:  I pull up the air compressors, price compare, feature compare, and MOST importantly - look at the ratings.  I can find one that has hundreds of positive ratings, plus the features I'm looking for, plus a decent price.  Two clicks later and it's on the way - it will be here in 2 days

The ratings feature is huge.  It lowers my risk on the purchase.  From the manufacturer's point of view it creates a small barrier to entry.  There were pumps that looked nice - but they had no ratings.  I didn't want to be the first - not on something as basic as an air pump.

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