Tuesday, April 12, 2016
Observations from the airport stores
A huge amount of shelf space is being given to magazines in the airport stores, and very little to books. I think that’s because books, especially for travelers, are going the route of Kindle. On the other hand, magazines – especially for travelers – represent less of a commitment – read it, leave it on the plane or in the hotel. With a magazine, you can read the article or articles you are interested in, and you’re finished. Finally, magazines are visual – lots of pictures. That means they take a long time to download (much more for a small magazine than a large Kindle book).
Posted by Phil Barth at 3:47 AM