Tuesday, April 12, 2016

Observations from the airport stores

A huge amount of shelf space is being given to magazines in the airport stores, and very little to books.  I think that’s because books, especially for travelers, are going the route of Kindle.  On the other hand, magazines – especially for travelers – represent less of a commitment – read it, leave it on the plane or in the hotel.  With a magazine, you can read the article or articles you are interested in, and you’re finished.  Finally, magazines are visual – lots of pictures.  That means they take a long time to download (much more for a small magazine than a large Kindle book).

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