I had to snap a picture of this. The As Seen on TV Organ Transplant Cooler.
Frankly, I have never seen this advertised on TV. I suppose I have seen an organ transplant cooler on an episode of House, but I don't think that's what they meant.
$20 sounds a bit high for a soft sided zipper lunch cooler. Of course I live in Ohio. So a regular non-organ transplant cooler seems to do the job fine with my lunch. Maybe in Arizona you need organ transplant grade.
I decided to look it up. They have them for sale on Amazon. But the attraction is the labeling! There is nothing really special about the cooler itself. It's just a regular cooler. In the product description it even notes: For transplanting liverwurst, not a liver,
I couldn't really come up with a reason why someone would want to plunk down $20 for this cooler, But then my friend Joe Glassmeyer came up with one reason: It will keep co-workers from stealing your lunch.